Type of project: Product concept & design
Tools & Techniques: Adobe Illustrator
Client: Progressive & trance DJ, entertainment
Description of the project:
‘Life: Day & Night’ is a music album, а 24-hour set mix made by a progressive & trance DJ, part of the solo, event & radio project branded Western Inspiration.
The product concept & packaging was created to become an awesome gift for the selected target audience (new and current fans). Since the artist’s last special giveaway took place in 2018, quite long ago, the new album had to go the extra mile. We achieved it by giving the listener a unique interactive experience.
An inspirational mix, a 24-hour music set, a new song every half an hour are integrated into the album cover. Great for collectors, smart and adapted to the digital era, made to last over time despite the thight budget.
The 1-st part (Front side) contains the light DAY hours and it has an illustration of a sun at the center of the cover where the artist’s logo (a star with wings and a halo) is placed.
The 2-nd part (Back side) contains the dark NIGHT hours and is represented by a night starry scene, the moon and a QR code in the center for the the user to get the full tracklist, to listen to the album online for free and find additional information about the project & the artist.
Interactivity is achieved by combining the songs’ names and start time printed on a disc that can be seen only through the cuts (sunbeam & arrow) while rotating the wheel by hand. The ring with the most important information as instructions, copyright, etc. contains another hidden secret (4 additional bonus tracks) and it is positioned to be read on the opposite side of the cuts too.
The artist’s style focuses on diversity of musical elements from different genres and the album’s distinctive flavour represents a specific dynamic, dreaming melancholy and tenderness for each track, all visually transmitted by finely selected, carefully measured and well-balanced symbolic illustrations in linear abstract boho-chic style with a scent of modernism and minimalism.
This interactive album is made of dark blue paper with a surface so soft that feels like velvet and liquid silver print effect, that compliments the concept and the music, and suggests a feeling that you are special. A feeling of value, strength, quality, luxury, elegance, softness, warmth and uniqueness.
Date
October 21, 2021
