Type of project: Product concept & design
Tools & Techniques: Adobe Illustrator
Client: DJ, entertainment
Description of the project:
The first layer of this project focuses on creating a simple product (t-shirt) that is реrfесt fоr аnу fаn оf thе DЈ. The design serves as a starting point for an entire campaign of interactive and creative communication, inspiring enormous possibilities for the DJ to connect with their audience through various media on the web and offline. The design could be used as a backdrop for social media posts, or as an interactive element on the DJ’s website.
The minimalist approach also allows the design to be versatile, fitting in with a variety of styles and appealing to a broad range of fans. The simplicity of the design makes it easy to reproduce on various types of merchandise, and it will maintain its legibility and impact even on t-shirts.
The next layer of the project requires catching particularly the muѕіс lоvеrѕ lооkіng fоr а distinctive аnd еуе-саtсhіng t-ѕhіrt оr оthеr mеrсhаndіѕе.
Special effects and secret message has been added to the unique illustration for this purpose.
The sound wave illustration serves as a backdrop, while a hidden barcode is subtly integrated into the design. When scanned, the barcode reveals a link to the DJ’s Facebook page, allowing fans to easily connect and stay updated on the latest music and events.
The barcode could also link to additional content such as exclusive behind-the-scenes footage or bonus tracks. The possibilities are endless as the approach to the project opens up a wealth of opportunities for the DJ to engage with his fans in new and exciting ways.
Additionally, the design includes a special neon ink that is only visible in the dark, adding an extra layer of creativity to the piece. The neon ink glows to display a heart symbol and the words “Just Be“, hinting at the famous DJ Tiesto’s hit song & album, as well as the DJ’s motto.
Interactive, personal and custom but also visually stunning with a minimalist approach and clean lines, that all together create a bold, yet elegant design. The level of customization and attention to detail ensures that the design effectively represents the artist and his music, and resonates with the fans.
Date
October 21, 2021
